You all remember the old Ford Fiesta. Who doesn't? It was Ford's version of the Honda Civic; cheap, ugly, and good gas mileage. But it died off and no one really cared too much. It was replaced by cars such as the Ford Focus, which has done very well. But times are changing and a lot of people want smaller cars that have all the bells and whistles of their larger counterparts. Ford understood this and decided to reanimate one of its dead. Enter the 2011 Ford Fiesta. Re-made, re-built, re-cool.
The new 2011 Ford Fiesta is almost here. The car will be available for purchase in the United States coming in the summer of 2010, however it's already a huge hit on the Internet. The 60-second television ad made its debut on May 18, 2010 during American Idol and two social media programs online have already made this car a star. The hype surrounding the Fiesta is unlike any other, and it's all thanks to the many ad campaigns promoting it. In the center of the massive broadcast, print, and digital ad campaign is the tagline, "It's a pretty big deal."
