

A funny thing happened on the way to bankruptcy court for General Motors. As part of a bid to have its red-stained slate wiped clean, it moved to divest itself of a number of brands in its bloated portfolio, with Pontiac, Saturn, Hummer and Saab all earmarked for sale or closure. However, only one brand inspired sufficient passion among both owners and those with the financial wherewithal to rescue it from GM's 'wind-down' apple polishers. Oddly enough, it was the tiny Swede that successfully swam out to the life raft. Saab, the marque with the smallest and oldest product lineup, lowest volume, and the poorest brand recognition among American consumers somehow found a way to survive.
